Business Development Manager
The Business Development Manager (BDM) will own the end-to-end sales cycle, including responding to Requests for Proposals (RFPs), conducting product demonstrations, and driving new client acquisitions globally. The ideal candidate is highly self-motivated, results-driven, and skilled at building relationships with prospects. You will identify, engage, and convert qualified leads into long-term customers while collaborating closely with internal teams to deliver tailored solutions. This role is crucial in expanding the company’s global footprint and revenue growth.
Key Responsibilities:
Market Research & Analysis
- Conducting market research to identify trends, competitor activity, and new business opportunities.
- Analyzing market data to inform sales strategies and identify target customer segments.
- Contributing to the development of pricing strategies and discount structures for different markets or customer segments.
Sales Cycle Management
- Own the full sales cycle, from lead generation to contract negotiation and closure.
- Respond to RFPs and develop customized proposals that address client needs.
- Conduct engaging product demonstrations and presentations tailored to client requirements.
- Identifying opportunities to upsell or cross-sell additional products or services to existing clients.
Lead Generation & Prospecting
- Identify and qualify sales opportunities through inbound and outbound activities, including email campaigns, calls, networking events, and social media outreach.
- Research target accounts, identify key decision-makers, and create tailored prospecting strategies to penetrate accounts globally.
- Respond to incoming leads within 24 hours and clearly present the company’s unique sales advantages and features.
- Collaborate with the Marketing department to increase the number of inbound leads through targeted campaigns and initiatives.
- Representing the company at industry conferences, trade shows, and networking events to generate leads and build brand awareness.
Pipeline Development
- Build and maintain a robust sales pipeline to ensure consistent revenue growth.
- Track and manage leads and opportunities using CRM tools (HubSpot, Salesforce, etc.).
Client Engagement
- Act as the initial point of contact for prospects, building trust and establishing Mercans as a leading solution provider.
- Drive attendance for webinars, live demos, and conferences to generate leads.
- Be available for client meetings and product demonstrations outside standard business hours as required.
Collaboration
- Work closely with sales, marketing, implementation, and operations teams to ensure seamless handoffs and successful client onboarding.
- Guide and support junior team members on strategic sales initiatives and best practices.
- Providing training and mentorship to other sales team members.
- Review and update sales collaterals, including sales presentations and technical proposals, to ensure alignment with market trends and company offerings.
- Coordinate business development activities and RFP responses across multiple teams within the company, including QCRM, Product, and Compliance teams.
- Analyze customer requirements and develop a solution design that meets customer expectations.
Strategic Partnerships
- Identifying and developing strategic partnerships with complementary businesses or potential channel partners.
- Negotiating partnership agreements and managing ongoing relationships.
Product Development Input
- Providing feedback from the field to the product team on market needs, customer pain points, and potential product enhancements.
SMART Goals
- Increase Sales Pipeline: Build and maintain a pipeline with a minimum of 30 qualified leads per quarter.
- Conversion Rate Improvement: Achieve a 15% lead-to-customer conversion rate within the first 6 months.
- Response Time Efficiency: Respond to all incoming leads within 24 hours with a tailored response and engagement strategy.
- Revenue Growth: Contribute to at least $1 million in closed annual recurring revenue within the first year.
- Client Acquisition: Secure at least 10 new enterprise-level clients per year.
- Sales Presentations & Demos: Conduct at least 20 product demonstrations per quarter to high-value prospects.
- CRM & Data Management: Maintain 100% accurate CRM records and document all customer interactions and progress within HubSpot.
- Collaboration & Training: Work closely with internal teams and provide at least two training sessions per quarter to ensure alignment on sales strategies and client needs.
Experience & Qualifications
- Education: Bachelor’s degree in Sales & Marketing, Business Administration, HR & Payroll Management, or a related field. Equivalent practical experience is also accepted.
- Sales Experience: Minimum 8 years of experience in sales roles within HR outsourcing, payroll outsourcing, PEO services, HRMS, ATS, or SaaS platforms.
- Industry Experience: Proven experience in the SaaS and payroll outsourcing industry.
- Technical Skills: Proficiency in CRM systems (HubSpot, Monday.com), LinkedIn Sales Navigator, and business analytics tools (e.g., Tableau, Google Apps).
- Software Proficiency: Ability to learn the company’s software product and configure it for demo purposes to effectively showcase its capabilities.
- Presentation Software: Proficiency in MS PowerPoint and Google Slides for creating and delivering effective presentations.
- Communication Skills: Exceptional verbal and written English communication skills.
- Client Understanding: Ability to identify customer pain points and align solutions to meet business needs.
- Time Management: Strong organizational skills with the ability to manage multiple opportunities simultaneously.
- Industry Knowledge: Familiarity with payroll, HRMS, and global compliance requirements is highly desirable.
- Language Skills: Proficiency in English is required. Additional language skills are a plus.
- Independence: Proven ability to work independently and maintain focus on closing sales opportunities effectively.
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Disclaimer
Mercans collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant see the privacy notice for further details. Mercans does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.